Fla

For a long time, I never really separated work from the rest of my life.

Thinking, observing, designing happened all the time. Even when I wasn’t in front of a screen. Graphic design wasn’t a profession to me, it was the way I filtered what I saw. A lens that stayed on, even in moments when it could have turned off.

Then I started feeling a different kind of tiredness.

Not physical. Something subtler. As if I was turning everything I lived into output. And at some point I began to wonder whether that was really necessary.

In recent years, I’ve been learning how to stop.
Not to slow down strategically. Not to “recharge.”
Just to stay. To let some things exist without immediately becoming a project.

Relationships, silence, everyday gestures, days that don’t produce anything measurable. At first it felt like wasted time. Now I understand that something moves there too, even if you can’t see it.

What I do doesn’t come only from doing.

It also comes from what never makes it online.
From thoughts that remain open.
From ideas I carry with me for weeks without knowing whether they’ll become anything.

Design comes later.
It’s a tool, not the origin.
I use it to give structure to thoughts that would otherwise stay scattered. To remove noise more than to add it.

I’m not interested in building “definitive” work.
I’m interested in keeping things in motion.

Every project here is a passage. Sometimes it works, sometimes less. What matters to me is understanding what happens while I’m making it.

At times I feel slightly out of sync.

Like when everyone talks about speed, growth, performance… and I find myself looking at a small detail that seems useless. I’m not trying to go against anything. It’s just that I feel something more honest there, even if I can’t fully explain it yet.

flavi.it comes from this.

I didn’t build it as a portfolio to update every time I finish a job.
And I can’t really treat it as a blog with a fixed schedule either.

There’s no column, no frequency.
Sometimes I publish three things close together, sometimes a month passes and nothing happens. Not because I have nothing to say, but because not everything needs to become content right away.

There isn’t a real strategy behind it.
I’m not trying to position myself in a specific way or present an optimized version of who I am. This space helps me understand where I’m going more than prove it.

flavi.it feels more like a space I keep open than a showcase to arrange.
I don’t use it to display only what works best. I use it to leave traces of how I think, even when that thinking isn’t linear, even when it shifts shape.

Sometimes I get the feeling that online everything has to be ready.
Already resolved.
Already coherent.

I’m not always like that.

What matters to me is that you can sense the movement here, not the packaging.

But this is what feels like the most honest way for me to work.