{"id":4015,"date":"2019-10-09T12:45:55","date_gmt":"2019-10-09T12:45:55","guid":{"rendered":"https:\/\/flavi.it\/?p=4015"},"modified":"2026-07-14T18:48:58","modified_gmt":"2026-07-14T18:48:58","slug":"ma-che-forma-ha-il-futuro","status":"publish","type":"post","link":"https:\/\/flavi.it\/it\/ma-che-forma-ha-il-futuro\/","title":{"rendered":"What Does the Future Look Like?"},"content":{"rendered":"\t\t
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Ma che forma ha il futuro?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ma\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"L'obiettivo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Non\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Realizzato\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nel 2019 ho realizzato questa illustrazione in occasione di un contest promosso da Teelent<\/strong> per la concessionaria Peugeot Castiglioni<\/strong> di Varese.<\/p>

Teelent \u00e8 una piattaforma italiana nata per mettere in contatto aziende e creativi attraverso contest progettuali: un brand pubblica un brief, la community sviluppa proposte e una giuria seleziona quelle pi\u00f9 convincenti. Un modo interessante per confrontarsi con richieste reali e misurarsi con un tema di comunicazione concreto.<\/p>

In quel caso il brief accompagnava il lancio della nuova Peugeot 208. Il concept ruotava attorno al claim “What is your future?” e chiedeva ai partecipanti di trasformare l’automobile in un’opera capace di raccontarne il design, la tecnologia e l’idea di futuro, lasciando totale libert\u00e0 nella tecnica espressiva.<\/p>

La mia interpretazione<\/b><\/p>

La domanda che mi sono posto \u00e8 stata semplice: che forma ha il futuro?<\/b><\/p>

Non volevo rappresentare un futuro fantascientifico fatto di robot o citt\u00e0 impossibili. Mi interessava trasmettere una sensazione pi\u00f9 che descrivere un’epoca.<\/p>

Per questo ho immaginato la 208 immersa in uno scenario urbano essenziale, attraversato da fasci di luce, scie luminose e volumi geometrici. Elementi che non vogliono rappresentare edifici reali, ma evocare energia, connessioni e movimento.<\/p>

La vettura rimane il punto focale dell’illustrazione: il colore giallo emerge su una palette fredda di blu e ciano, mentre le linee prospettiche accompagnano lo sguardo verso il soggetto principale, mettendone in risalto le forme e il carattere.<\/p>

Lo stile volutamente digitale e dinamico nasceva proprio con questo obiettivo: comunicare innovazione senza appoggiarsi agli stereotipi del \u201cfuturo”.<\/p>

Un progetto che ricordo con piacere<\/b><\/p>

L’illustrazione non venne selezionata dal contest.<\/p>

Nonostante questo, a distanza di anni continua a essere uno dei lavori a cui sono pi\u00f9 affezionato.<\/p>

\u00c8 stato un esercizio che mi ha costretto a interpretare un brief, sintetizzare un messaggio e tradurre alcuni concetti astratti, come futuro, tecnologia e design, in un’unica immagine.<\/p>

Riguardandola oggi, credo sia ancora uno degli esercizi illustrativi e comunicativi pi\u00f9 stimolanti che abbia realizzato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In 2019, I created this illustration for a contest organized by Teelent<\/strong> on behalf of Peugeot Castiglioni in Varese<\/strong>.<\/p>

Teelent is an Italian platform that connects companies with creative professionals through design competitions. Brands publish a brief, the community develops proposals, and a jury selects the strongest concepts. It\u2019s an engaging way to work on real-world assignments and challenge yourself with genuine communication projects.<\/p>

In this case, the brief accompanied the launch of the new Peugeot 208. Built around the claim \u201cWhat Is Your Future?\u201d, participants were invited to transform the car into a visual piece capable of communicating its design, technology, and vision of the future, with complete freedom in terms of artistic style and technique.<\/p>

My interpretation<\/b><\/p>

The question I asked myself was simple: What does the future look like?<\/b><\/p>

I didn\u2019t want to portray a science-fiction future filled with robots or impossible cities. Instead, I was interested in conveying a feeling rather than illustrating a specific vision of tomorrow.<\/p>

With that in mind, I imagined the Peugeot 208 within a minimal urban environment, crossed by beams of light, luminous trails, and geometric forms. These elements aren\u2019t meant to represent real buildings, but rather to evoke energy, connection, and movement.<\/p>

The car remains the focal point of the illustration. Its yellow body stands out against a cool palette of blues and cyans, while the perspective lines naturally guide the viewer\u2019s eye toward the vehicle, emphasizing its shape and character.<\/p>

The deliberately digital and dynamic style was chosen with a clear purpose: to communicate innovation without relying on the usual visual clich\u00e9s associated with \u201cthe future.\u201d<\/p>

A project I still enjoy looking back on<\/b><\/p>

The illustration wasn\u2019t selected in the contest.<\/p>

Even so, years later it remains one of the projects I\u2019m most attached to.<\/p>

It challenged me to interpret a brief, distill a message, and translate abstract concepts such as the future, technology, and design into a single image.<\/p>

Looking at it today, I still consider it one of the most rewarding illustration and visual communication exercises I\u2019ve ever created.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In 2019, I created this illustration for a contest organized by Teelent on behalf of Peugeot Castiglioni in Varese.<\/p>","protected":false},"author":1,"featured_media":4138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,32],"tags":[],"class_list":["post-4015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-illustrazione","category-projects"],"_links":{"self":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts\/4015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/comments?post=4015"}],"version-history":[{"count":16,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts\/4015\/revisions"}],"predecessor-version":[{"id":4148,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts\/4015\/revisions\/4148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/media\/4138"}],"wp:attachment":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/media?parent=4015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/categories?post=4015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/tags?post=4015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}