{"id":3964,"date":"2015-05-01T12:00:45","date_gmt":"2015-05-01T12:00:45","guid":{"rendered":"https:\/\/flavi.it\/?p=3964"},"modified":"2026-07-14T18:13:36","modified_gmt":"2026-07-14T18:13:36","slug":"come-si-racconta-lidentita-di-una-scuola-attraverso-un-unico-elemento-di-comunicazione","status":"publish","type":"post","link":"https:\/\/flavi.it\/it\/come-si-racconta-lidentita-di-una-scuola-attraverso-un-unico-elemento-di-comunicazione\/","title":{"rendered":"How do you communicate the identity of a school through a single visual element?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3964\" class=\"elementor elementor-3964\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc5e1e e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"1cc5e1e\" data-element_type=\"container\" data-e-type=\"container\" data-no-translation=\"\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89e5b65 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"89e5b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come si racconta l\u2019identit\u00e0 di una scuola attraverso un unico elemento di comunicazione?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08e6684 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"08e6684\" data-element_type=\"container\" data-e-type=\"container\" data-no-translation=\"\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1a06f elementor-arrows-position-inside sc_fly_static elementor-widget elementor-widget-n-carousel\" data-id=\"0f1a06f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;e60d351&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;4865c9f&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;4b1de45&quot;},{&quot;_id&quot;:&quot;d329467&quot;,&quot;slide_title&quot;:&quot;Slide #4&quot;},{&quot;_id&quot;:&quot;5e85952&quot;,&quot;slide_title&quot;:&quot;Slide #5&quot;},{&quot;_id&quot;:&quot;e843b5d&quot;,&quot;slide_title&quot;:&quot;Slide #6&quot;},{&quot;_id&quot;:&quot;730f0cf&quot;,&quot;slide_title&quot;:&quot;Slide #7&quot;},{&quot;_id&quot;:&quot;905863b&quot;,&quot;slide_title&quot;:&quot;Slide #8&quot;},{&quot;_id&quot;:&quot;920a2b1&quot;,&quot;slide_title&quot;:&quot;Slide #9&quot;},{&quot;_id&quot;:&quot;97d1010&quot;,&quot;slide_title&quot;:&quot;Slide #10&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4bf31 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"4c4bf31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a30a50 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"3a30a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15b6b9 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"a15b6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01.jpg\" class=\"attachment-full size-full wp-image-3966\" alt=\"Comunicare una scuola attraverso un fondale. Un progetto nato tra laboratorio, grafica e lavoro di squadra.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01.jpg 1080w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-01-410x513.jpg 410w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-654fd0a e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"654fd0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0447f59 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"0447f59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9dd945 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"a9dd945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02.jpg\" class=\"attachment-full size-full wp-image-3986\" alt=\"ll progetto nasce nel 2015 da una proposta del nostro professore di laboratorio: realizzare un fondale per concerti ed eventi della scuola.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02.jpg 1080w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-02-410x513.jpg 410w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b29c6c e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"9b29c6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bca3d0d e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"bca3d0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d554ff sc_fly_static elementor-widget elementor-widget-image\" data-id=\"4d554ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-819x1024.jpg\" class=\"attachment-large size-large wp-image-3968\" alt=\"Il fondale era solo il mezzo. Il vero obiettivo era progettare una comunicazione capace di raccontare la scuola attraverso i suoi valori.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03-410x513.jpg 410w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-03.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4db35d e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"f4db35d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31d0743 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"31d0743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3ce1a sc_fly_static elementor-widget elementor-widget-image\" data-id=\"8f3ce1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-819x1024.jpg\" class=\"attachment-large size-large wp-image-3969\" alt=\"Non volevamo creare una semplice scenografia. Volevamo trasformare un fondale in uno strumento di comunicazione.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04-410x513.jpg 410w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-04.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-810c5fb e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"810c5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9775db3 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"9775db3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c1ec2 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"b3c1ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-819x1024.jpg\" class=\"attachment-large size-large wp-image-3970\" alt=\"Definita la comunicazione, era il momento di darle forma. Ogni elemento grafico venne applicato manualmente sul tessuto con la termopressa del laboratorio.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05-410x513.jpg 410w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-05.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cd7647 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"1cd7647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28f0b8d e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"28f0b8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a33075b sc_fly_static elementor-widget elementor-widget-image\" data-id=\"a33075b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-819x1024.jpg\" class=\"attachment-large size-large wp-image-3971\" alt=\"Il progetto ha coinvolto un gruppo di persone, ciascuna con un ruolo diverso. Coordinare il lavoro \u00e8 stato parte integrante del percorso, tanto quanto la progettazione.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06-410x513.jpg 410w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-06.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7930f86 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"7930f86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76eceee e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"76eceee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd69986 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"dd69986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07.jpg\" class=\"attachment-full size-full wp-image-3972\" alt=\"Vedere il fondale montato per la prima volta ha dato un senso a settimane di progettazione e lavoro condiviso.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07.jpg 1080w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-07-410x513.jpg 410w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"8\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c80acdc e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"c80acdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4737e30 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"4737e30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4aef9 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"ac4aef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08.jpg\" class=\"attachment-full size-full wp-image-3973\" alt=\"Il risultato non era solo un fondale, ma una comunicazione pensata per accompagnare nel tempo gli eventi della scuola.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08.jpg 1080w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-08-410x513.jpg 410w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"9\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b30f75 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"9b30f75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b2b4b0c e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"b2b4b0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbe54e sc_fly_static elementor-widget elementor-widget-image\" data-id=\"2fbe54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09.jpg\" class=\"attachment-full size-full wp-image-3974\" alt=\"\u00c8 stato uno dei primi progetti in cui ho capito che progettare significa pensare anche a chi utilizzer\u00e0 ci\u00f2 che stai creando.\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09.jpg 1080w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-09-410x513.jpg 410w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"10\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 di 10\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95cbfef e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"95cbfef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f121088 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"f121088\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5c222 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"2f5c222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10.jpg\" class=\"attachment-full size-full wp-image-3975\" alt=\"Ogni progetto ha una storia. Sul sito racconto tutto il percorso, dall\u2019idea alla realizzazione. \u2192 Leggi l\u2019articolo su flavi.it\" srcset=\"https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10.jpg 1080w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-240x300.jpg 240w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-819x1024.jpg 819w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-120x150.jpg 120w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-768x960.jpg 768w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-10x12.jpg 10w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-370x463.jpg 370w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-924x1155.jpg 924w, https:\/\/flavi.it\/wp-content\/uploads\/fondale-scotton-10-410x513.jpg 410w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Precedente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Successivo\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a6d9e5 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"3a6d9e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68aa5557 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"68aa5557\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Il vero obiettivo era progettare una comunicazione capace di accompagnare gli eventi della scuola e raccontarne i valori attraverso un unico linguaggio visivo.<\/p><p class=\"p1\"><b>Un progetto nato in laboratorio<\/b><\/p><p class=\"p1\">L\u2019idea nasce durante gli anni all\u2019IIS Scotton, da una proposta del nostro professore di laboratorio.<\/p><p class=\"p1\">Molte attivit\u00e0 andavano oltre le esercitazioni tradizionali e prendevano forma in progetti destinati a lasciare qualcosa alla scuola. Questo \u00e8 stato uno di quelli.<\/p><p class=\"p1\">La richiesta era progettare un fondale modulare che potesse diventare parte dell\u2019immagine dell\u2019istituto durante concerti, incontri e manifestazioni.<\/p><p class=\"p1\"><b>Costruire un linguaggio<\/b><\/p><p class=\"p1\">Prima di progettare i pannelli abbiamo progettato il messaggio.<\/p><p class=\"p1\">L\u2019obiettivo era costruire una composizione che non fosse solo decorativa, ma capace di raccontare la scuola attraverso simboli, parole e connessioni visive.<\/p><p class=\"p1\">Il pannello era pensato per essere scoperto poco alla volta. Seguendo il percorso grafico, l\u2019osservatore attraversava concetti legati alla creativit\u00e0, alla comunicazione, alla crescita personale e alla collaborazione, fino a costruire una lettura completa dell\u2019identit\u00e0 della scuola.<\/p><p class=\"p1\"><b>Due emisferi, un unico messaggio<\/b><\/p><p class=\"p1\">La composizione era costruita attorno a due aree principali.<\/p><p class=\"p1\">L\u2019emisfero sinistro rappresentava il sostegno che la scuola offre agli studenti: affrontare le difficolt\u00e0, credere nelle proprie capacit\u00e0 e crescere all\u2019interno di una comunit\u00e0.<\/p><p class=\"p1\">L\u2019emisfero destro raccontava invece il metodo: pensare, comunicare, rompere gli schemi e costruire il proprio futuro. Due approcci diversi, ma complementari, uniti all\u2019interno dello stesso percorso visivo.<\/p><p class=\"p1\"><b>Dall\u2019idea alla realizzazione<\/b><\/p><p class=\"p1\">Una volta definito il concept, \u00e8 iniziata la produzione.<\/p><p class=\"p1\">La struttura era composta da tre pannelli modulari rivestiti in tessuto nero. Ogni elemento grafico \u00e8 stato applicato manualmente con la termopressa del laboratorio, seguendo il disegno sviluppato nella fase progettuale.<\/p><p class=\"p1\">Ogni simbolo richiedeva precisione, allineamento e continui controlli per mantenere l\u2019equilibrio dell\u2019intera composizione.<\/p><p class=\"p1\"><b>Un lavoro condiviso<\/b><\/p><p class=\"p1\">La realizzazione ha coinvolto un gruppo di studenti, ognuno con un ruolo diverso.<\/p><p class=\"p1\">Oltre alla progettazione grafica, ho avuto la responsabilit\u00e0 di coordinare parte del lavoro durante la fase produttiva, organizzando le attivit\u00e0 fino al montaggio finale.<\/p><p class=\"p1\">\u00c8 stato un progetto in cui progettazione, produzione e collaborazione sono cresciute insieme.<\/p><p class=\"p1\"><b>Una comunicazione che accompagnava gli eventi<\/b><\/p><p class=\"p1\">Il risultato finale non era soltanto un fondale.<\/p><p class=\"p1\">Era un sistema di comunicazione pensato per adattarsi a concerti, spettacoli e manifestazioni mantenendo sempre la stessa identit\u00e0 visiva.<\/p><p class=\"p1\">Un progetto nato per accompagnare gli eventi della scuola senza perdere il proprio significato.<\/p><p class=\"p1\"><b>Oltre il risultato<\/b><\/p><p class=\"p1\">Riguardando questo progetto oggi, quello che continuo a trovare interessante non \u00e8 soltanto il fondale, ma il percorso che lo ha reso possibile.<\/p><p class=\"p1\">Un\u2019idea nata da un\u2019esigenza concreta, sviluppata attraverso il concept, trasformata in un linguaggio visivo e realizzata grazie al lavoro condiviso di un gruppo di persone.<\/p><p class=\"p1\">\u00c8 probabilmente questo equilibrio tra comunicazione, progettazione e produzione a rappresentare ancora oggi l\u2019aspetto pi\u00f9 significativo del progetto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c9ead0 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"5c9ead0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-569c6f3 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"569c6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<style>.elementor-element-569c6f3{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The real challenge was to design a communication system capable of supporting the school\u2019s events while expressing its values through one consistent visual language.<\/p>","protected":false},"author":1,"featured_media":4081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,32],"tags":[],"class_list":["post-3964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-illustrazione","category-projects"],"_links":{"self":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts\/3964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/comments?post=3964"}],"version-history":[{"count":46,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts\/3964\/revisions"}],"predecessor-version":[{"id":4115,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/posts\/3964\/revisions\/4115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/media\/4081"}],"wp:attachment":[{"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/media?parent=3964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/categories?post=3964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flavi.it\/it\/wp-json\/wp\/v2\/tags?post=3964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}